On the second episode of Converge, Zola co-founder and CEO Shan-Lyn Ma comes on the show to tell us why she’s building her company in New York. Zola runs a popular online wedding registry where couples have saved more than $1 billion worth of merchandise. Days after I spoke to her, Ma announced a new $100 million round of funding that puts the startup among New York’s tech elite. But why did she start the company in New York? Ma attended school at Stanford and later worked at Yahoo.