In 2014, Ankiti Bose and Dhruv Kapoor roamed around for several months in the local markets of Bangkok, Singapore, and Jakarta and found the market to be largely disorganised, unaggregated and offline. With the Southeast Asian fashion market being valued at $20 Bn, the duo decided to tap this opportunity and fill in the existing gaps with an ecommerce platform – <a href="https://inc42.com/tag/zilingo/">Zilingo</a>.