When we hear an investor saying, "Think like a startup," what does it mean? : In this article, I would like to focus on one significant trait that some investors possess — an entrepreneurial background that enables them to establish strong connections with startups and better understand the 'pains' and challenges new founders face. Based on my personal experience as an entrepreneur I would like to highlight key aspects of communication with startups and why your entrepreneurial past makes you a little bit different from others. When communicating with founders, having an entrepreneurial background is extremely helpful.