Vanitee’s origins come from the beauty box scene. Back in early 2012, Douglas Gan — a Singaporean entrepreneur behind ShowNearby, bought by Yellow Pages back in 2010, and other projects — was a co-founder who started Vanity Trove, a service that let users receive a monthly pack of beauty products for a fixed fee. The company subsequently hoovered up a cluster of rivals — including Rocket Internet-backed Glossybox Taiwan — in a six deal acquisition spree.