Mar Hershenson is a founding managing partner at Pear.vc alongside Pejman Nozad. Having combined a hardware/software focus during her studies, she spent 13 years co-founding three startups in the mobile/e-commerce, enterprise software, and semiconductor industries, work that led eventually to her registering 14 separate patents. Hershenson discusses how to determine founders with high potential, the importance of role segmentation in VC partnership and why venture is a service-based industry