His second rule was to take a long-term view on deals. Carettaâs investment period could last for as long as 10 to 20 years, which is much different than the typical three- to five-year hold of private equity firms, Becker said. The third requirement? Deep and meaningful partnerships. âI only want to work with great people who are passionate about their business,â said Becker, Carettaâs founder and managing partner. Caretta, unlike Sterling, wonât have a fund. Instead, Becker is using his own capital and his familyâs money to invest, he said. Each company, he said, will be structured and financed...