About five years ago, Index Ventures general partner Danny Rimer and Greylock venture partner John Lilly took Figma’s founders out to lunch at the San Francisco Museum of Modern Art. Up until that point, co-founders Dylan Field and Evan Wallace had been heads down, consumed with building their product—a collaborative cloud-based design tool that has been described as the Google Docs of design. The two founders had even spent three years building their first iteration before making it available to users. But Rimer and Lilly thought it was time to start focusing on commercialization.