Lyons was previously managing partner at Shift Communications. : Lyons is reporting to CEO Rahul Dhanda and overseeing all internal and external comms, social media and creative, with a focus on building brand awareness in what she called a “crowded market right now. Lyons is the only comms employee at Sherlock, but manages agency partner 1AB, which focuses on media relations. The startup hired the firm in March 2019, she said. Lyons stepped into the newly created role on April 1. Sherlock is an engineering biology company that launched last year, dedicated to improving diagnostic testing.