Investors could push Uber to sideline innovation for profit. : When you’ve waited a decade to go public, it’s natural to want the best possible conditions to make an entrance. In that regard, 2019 hasn’t been kind to Uber. After 10 tumultuous years as a private company, the most highly valued startup in the US is finally ready to make its market debut. Ride-hailing giant Uber Technologies Inc. is due to price shares in its long-awaited initial public offering after the market closes Thursday.