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Why It Was Easier For This African Startup To Raise $1M Than $50,000

by inc.com posted 2years ago 1623 views
In case you haven't, "social proof" is a shortcut that investors often use to make decisions. If an investor asks for a "lead investor" to have validation that someone else likes the company, they're asking for social proof. Here's a real story of a founder who learned the importance of social proof -- and who learned the hard way that if you understand how social proof works, you can be more successful in fundraising.

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