To achieve the best return on your money and time, it helps to adopt the mindset of professional investors. : Alicia Miller is Managing Director of Catalyst Insight Group, a strategic advisory firm focused on franchising and private equity. It has been said that private equity is attracted to complexity and makes money harnessing that complexity. But conversely, private equity loves franchising because franchising is a straightforward, proven business model with predictable value creation levers. Franchise growth curves are also predictable, as are common inflection points as brands grow.