Traackr Raises $9m in Series B Funding to Fuel Influencer Marketing Technology for Global Brands SAN FRANCISCO, April 26, 2018-- Workhorse Capital and brandtech group You & Mr Jones both invest, underscoring the importance of influencers in modern marketing In 2017, 86 percent of marketers reported using influencer marketing, but measuring the ROI of influencer programs was the top challenge facing marketers. Traackr's data-driven software solution enables global brands to scale influencer programs by consolidating discovery, management and performance analytics all in one system.