Summary List Placement Asset managers girding themselves against the intensity of low fees the relentless and rise of passive investing are increasingly turning to services that hardly resemble traditional portfolio management. More than ever, asset management firms are offering advice- and technology-oriented services and positioning themselves in many ways as wide-ranging consultants amid existential industry pressures. Interviews with industry executives, analysts, and recruiters, along with reviews of third-quarter earnings calls and conference transcripts, show there is some consensus on the matter: Evolve or go the way of the trading fee.