Venture is perhaps the most alluring investment class of them all, but also one of the most tricky to get right. It’s a classic case of the investment conundrum – high reward but with high risk. No one, not even Peter Thiel or Bill Gates can get venture investing right all the time. But there are ways of going about it sensibly, says YYX Capital, which offers investment advice to family offices and high net worth individuals, drawing on the experience of a team that has been involved in the creation of seven “unicorns” over the past decade.