Hello! Direct-to-consumer brands like Away, Brooklinen, and SmileDirectClub grew up on Google, Facebook, and Instagram, upending the retail business along the way. Now, they're starting to broaden their horizons. "We found that digital platforms scaled well for our first few years, but we struggled to cut through the clutter and tell the story we wanted," Caroline Bank, associate director of marketing at ice-cream brand Halo Top, told my colleague Tanya Dua last month. That presents a sizeable opportunity.