Bill Royall was a humble direct mail marketer until he hit upon a novel idea. Royall made himself a millionaire—and transformed higher education in the process. Author Jeffrey Selingo explores the dark side of the admissions-industrial complex. The glossy college brochure has become a rite of passage for many Americans. Parents groan as leaflits fill boxes in bedrooms and cover kitchen tables. Teenagers marvel at the attention from admissions departments in far-flung locales.Read Full Story.