Here are the four lending companies that made the Forbes Fintech 50 in 2019.: There's no question about it: alternative lenders have made their mark on the industry and are here to stay. Once-small startups (and former Forbes Fintech 50 listmakers) like GreenSky and LendingClub are now major forces within the field, handling billions of dollars in loans for millions of customers and encroaching on territory traditionally held by big banks.