As hedge funds and quantitative asset managers hunt for unique sources of alpha, Wall Street’s atten...: As hedge funds and quantitative asset managers hunt for unique sources of alpha, Wall Street’s attention is turning to analysis of location data generated by mobile phones. Location data from mobile phones is now at the forefront of the push to combine data science techniques with machine learning techniques to produce actionable information on company fundamentals. Third-party aggregators are seeking to quench the thirst of hedge funds for non-traditional datasets.