Here are some books that can change the way you do business. : This story was written in collaboration with Forbes Finds. Forbes Finds covers products and experiences we think you’ll love. Featured products are independently selected and linked to for your convenience. If you buy something using a link on this page, Forbes may receive a small share of that sale. Eric Burns’ business, GazellaWifi.com, was going strong. He was hiring more employees and snagging plenty of clients. But there was a problem: He was getting overwhelmed. He got some much-needed help from the book Traction, by Gino Wickman.