We tend to forget that Steve Jobs, Travis Kalanick, and Bill Gates, didn't create Apple, Uber, and Microsoft alone. : When a tech company reaches a certain level of success, the names of the founders often become synonymous with the brand they create — at least, that's the case with founders who are the "face" of the company. Still, we tend to forget that Steve Jobs, Travis Kalanick, and Bill Gates didn't create Apple, Uber, and Microsoft alone.