Christine Park joined fitness social media startup Strava as chief financial officer in July after working as chief operating officer at venture capital firm Goodwater Capital for two years. Park told Business Insider that the role of CFO in Silicon Valley is changing because the businesses themselves are changing, and gives the example of her comprehensive operations-focused role at Strava as what executives should expect of financial officers. Strava is currently unprofitable, so Park said that is her primary goal for her first year.