Founder Rutger Bruining says new technology enables storytelling at scale. : For years, Alison Stewart’s mother had been intending to write her life story. For good reason: the life of Elizabeth Morgan, née Caswell, is like a plotline on Call the Midwife. Morgan was born in Castleside, County Durham, as an unexpected twin to a family so poor she had to sleep in a drawer. Aged 16 she qualified as a nurse and worked in the Edinburgh slums.