ATLANTA--(BUSINESS WIRE)--#SMB--Springbot, a data-driven marketing platform for eCommerce retailers, today announced it has closed $15 million in funding led by North Atlantic Capital with participation from existing investors TechOperators, TTV Capital, Harbert Growth Partners, TechSquare Labs, Forte Ventures and Silicon Valley Bank. Springbot will use the funding to continue developing innovative solutions that support the growth objectives of small to medium-sized eCommerce merchants. “Our success.