The cofounder and former chief marketing officer of Soylent has a new startup that makes nicotine gum, he told Business Insider. Called Lucy, the new company is a product of esteemed Silicon Valley startup hub Y Combinator and has $5 million in venture funding from backers like Refactor Capital and Greycroft. Unlike existing nicotine gums, Lucy is sold online and operates on a subscription model, like Soylent. The founder claims it's also significantly better tasting and easier to use than products like Nicorette.