Shamrock Capital Leads $30 Million Investment Round in Pixellot, The Leader in AI-Based Automatic Sports Production Technology Pixellot to Rapidly Expand Offering Worldwide LOS ANGELES, September 10, 2018-- Shamrock Capital, a Los Angeles-based investment firm, today announced that it has led an investment round in Pixellot, the global leader in automated AI-based sports production technology. Existing Pixellot investors joined Shamrock in the round. Transaction terms were not disclosed. Following this round of investment, Pixellot has raised more than $40 million over the past five years. Almost 99% of organized sports aren’t produced.