Ritual is backed by Norwest Venture Partners, Forerunner Ventures and Founders Fund. : In the era of #spirtual and #physical #wellness, everything needs to be Instagrammable, even dietary supplements. Ritual, a subscription-based service that charges customers $30 per month for shipments of its women’s daily or prenatal vitamins, has effectively tapped into that Instagram crowd. The company admits its social media strategy has been key to harnessing a cult following of wellness enthusiasts.