Private equity is reshaping the franchise industry and enabling brands to accelerate growth and fast-track innovation. : Private equity is reshaping the franchise industry and enabling brands to accelerate growth and fast-track innovation. The franchise business model is a cornerstone of entrepreneurship. It allows individuals to become business owners with a proven brand, training and ongoing guidance. A healthy franchise system provides steady, long-term revenue potential. The franchise industry’s track record of success and its ability to weather economic downturns make it an attractive investment for private equity firms.