New York-based NewsCred, a self-described content marketing tech provider, today announced that it’s raised $20 million in additional debt and equity funding led by InterWest Partners, with participation from strategic partner Dentsu, Escalate Capital Partners, and existing backers. The fresh capital follows a $42 million series D round in September 2015 and brings the company’s total raised to $100 million, and cofounder and CEO Shafqat Islam said it’ll be used to accelerate NewsCred’s R&D investment, broaden its integration stack, expand its field operations, and bolster its ability to support new and existing customers.