PORTLAND, Ore.--(BUSINESS WIRE)--Lytics, the leading Customer Data Platform (“CDP”) for marketers, today announced the closing of a $35 million Series C investment round. The round was led by JMI Equity, a growth equity firm focused on investing in leading software companies, with participation from current investors Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital. This investment will enable Lytics to scale and meet the exploding demand for a CDP that unifi.