On Tuesday, the former Netflix creative director Mike Cessario announced he raised $1.6 million for Liquid Death, a canned-water startup. Science Inc. led the round. The funding came from other tech notables including the Dollar Shave Club's founder and CEO, Michael Dubin; the Twitter cofounder Biz Stone; and the Away cofounder Jen Rubio. Cessario's background playing in punk and heavy-metal bands influenced Liquid Death's branding, which speaks to the "extreme" straight-edge punk crowd that abstains from alcohol and drugs. Cessario worked on several promotions for Netflix, including campaigns for "House of Cards," "Narcos," and "Stranger Things."