Keyplay emerged from stealth mode Wednesday, announcing $3 million in funding and the launch of its subscription-based platform that aggregates and identifies sales leads. The round was led by MHS Capital. Other backers include GTMFund, Evening Fund, Ascend.vc, former Tableau CMO Elissa Fink, and former Bizible CEO Aaron Bird, among others. Serial entrepreneur Adam Schoenfeld and tech vet Andrew Rothbart co-founded Keyplay. The startup aims to replace much of the manual work of sales and marketing teams that typically work with their own CRM systems, data providers and spreadsheets.