Keeps is a startup that connects men with preventative hair loss treatments like generic Rogaine and Propecia. So far, Keeps has raised $7.5 million from investors including Maveron, First Round Capital, Greycroft Partners and Imaginary Ventures. It's part of a trend of connecting patients more directly to care and prescriptions. Steven Gutentag didn't know where to turn when he started noticing his hairline wasn't where it once was. Sure, he'd known it was coming — he had family members who had lost their hair early as well — but he hadn't expected it to happen in his 20s.