3rd Mar 2020 - 10:47am JP Morgan targets sustainability alpha with new ESG-focused long/short hedge fund launch Submitted By Hugh Leask | 03/03/2020 - 10:47am JP Morgan Alternative Asset Management is rolling out a new long/short ESG-focused hedge fund strategy, which aims to generate alpha by trading a range of global sustainability themes – but warns that more work is needed on ESG education within the hedge fund industry.