COIN, a new fintech launched by John Hancock, wants to help first-time investors get started by using their money to do good. The platform, which is nearly identical to a fintech started two years ago by another insurer, asks investors what causes matter most to them, such as gender equality and clean water, and invests directly in companies that match those preferences. Visit Business Insider's homepage for more stories. A new fintech platform wants to help first-time investors get comfortable with stock markets by putting their money behind companies with themes they believe in, like clean water and gender diversity.