The legendary venture capitalist backed Google and Amazon. : When it comes to achieving goals, legendary venture capitalist John Doerr has written the book. Fresh off publishing Measuring What Matters, he appeared at the annual Fortune CEO Initiative conference Tuesday to share the secrets to success of some of the world’s most successful companies. But the counterintuitive thing about his system, which he adopted from former Intel CEO Andy Grove, said Doerr, is that it’s okay for innovators to fail.