Like Teewe, CREO’s operating system and smartphones, which launches later this year, will be created with the Indian market in mind. Co-founder and chief executive officer Sai Srinivas claims CREO’s operating system will be more than just another Android skin because it will “deliver features unheard of on any device.” He said it is too early to give specific details, but the OS will be updated every month with features and improvements based on customer requests. Producing its own hardware means CREO will have to compete with Xiaomi, Micromax, OnePlus, Samsung, and other manufacturers that are aggressively wooing consumers in India, which...