Piece of Cake Moving has grown from one truck to more than 350 under founder and CEO Voyo Popovic. : I moved to the U.S. from Montenegro when I was 20. After working at McDonald’s for a few months, I became a helper on a moving truck. I went on to fill nearly every role in the industry, from mover to driver to crew lead to sales. Most of the big players have been around for decades, some since the 1900s, and I felt the industry was ripe for innovation.