A few examples of Hubble’s advertising strategy on Facebook. Some configurations, like the bottom one, worked better than others. : The platform is so good at ‘microtargeting’ that many small e-commerce companies barely even bother advertising anywhere else. No one would mistake Ben Cogan and Jesse Horwitz for “brogrammers,” the jockish male coders swaggering across the tech landscape. Nor are they hustlers, the relentlessly outgoing types who quit their jobs to gamble on audacious ventures.