Cameron Adams was a web “rockstar” long before he cofounded Canva with Melanie Perkins and her husband Cliff Obrecht. : There’s an oft-told story about Canva cofounder Melanie Perkins pitching her idea for an easy-to-use online design tool to Silicon Valley venture capitalist Bill Tai, who was visiting her hometown Perth in western Australia for a tech conference—and to get some kite-surfing in. As she talked, she saw him typing on his phone and presumed she had lost him.