From FinAlternatives Oct 24 2017 | 5:56pm ET Editor’s note: Hedge fund managers need to understand the expectations of today’s Amazon-conditioned consumers if they want to grow their businesses, explains Harvest co-founder and CEO Peter Hans in this contributed article. Change is often a four-letter word at many alternative investment managers, but those who fail to adopt a more customer-centric model risk being eclipsed by a select group of managers who can deliver a superior experience.