Grove Collaborative, an ecommerce platform for natural home and personal care products, has raised $35 million in Series C financing. Norwest Venture Partners led the round with participation from return backers Mayfield Fund, MHS Capital, Bullpen Capital, NextView Ventures, Serious Change and John Replogle. In conjunction with the funding. Jeff Crowe, a managing partner at Norwest Venture Partners, has joined the company’s board of directors.