Environmental, social, and governance investing has become more popular — but misleading claims abound. | Getty Images/iStockphoto Think you’re investing ethically? You might be surprised. It’s easier than ever to invest ethically — or, at least, to be told by marketers you are. Whether you’re actually doing it is harder to figure out. Investors have become eager to put their money toward good in recent years. In 2020, assets under management using sustainable investing strategies in the United States reached $17.1 trillion, according to a report from the Forum for Sustainable and Responsible Investing.