Add a "K-" before most pop culture categories and you've probably named a growing South Korean phenomenon. Think K-Pop, K-Beauty and K-Drama, which all fall under the wider catchall terms, K-Culture and K-Wave, or hallyu in Korean. In the 12 years since South Korea's Gangnam Style sensation caught on globally, worldwide fandom over the country's cultural exports, or K-Content, has only increased. Of course, when it comes to South Korean export prowess, focus tends to fall on the market's biggest sector - technology - and its star goods: computers and integrated circuits.