Cashing In on Imperfect Produce

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by trusted insight posted 6years ago 6776 views
For fruits and vegetables, just getting to the supermarket aisle is like wining the toughest beauty pageant on earth. Up to six billion pounds of perfectly edible produce is tossed in the trash each year in the U.S. just because of how it looks. One Oakland, CA-based startup called Imperfect wants to change the way Americans look at produce.