Venture Capital

Captivateiq Raises $46M To Automate Sales Commission Programs

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Incentive compensation platform CaptivateIQ today announced that it raised $45 million in series B financing led by Accel. The company says it plans to use the funding to expand its reach, as well as to develop AI technologies that benefit sales planning and other parts of the business connected to sales. Management processes around commission programs can be both rigid and expensive. In fact, sales compensation represents the single largest investment for most business-to-business companies. U.S.-based enterprises alone spend over $800 billion on it each year, in aggregate — three times more than what they spend on advertising.

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