The firm is currently taking part in this year's Google For Startups program. : AudioMob, an in-game advertising startup based in London, has raised $2 million in a seed funding round backed by Atomico. Founded earlier this year by CEO Christian Facey and CTO Wilfrid Obeng, who met while working at Google, the startup offers advertisers a fully functioning platform to place "non-intrusive" audio ads in mobile games. There's a huge global market for audio ads with Spotify CEO Daniel Ek citing the industry's $18 billion turnover in the US in an interview with Bloomberg earlier this year.