Value matters in every area of our financial lives, including the stock market. An investment truth that endures through each market cycle for decades, perhaps forever. This article further explores the virtues of value investing. Value investing is an investment paradigm based on the ideas taught by Benjamin Graham and David Dodd at Columbia Business School beginning in 1928 and later published in the 1934 textbook Security Analysis. [1] Although value investing has taken many forms since its inception, as a rule, it involves buying securities that appear underpriced from fundamental analysis.