(Bloomberg) -- The Honest Co. and its shareholders are seeking as much as $439 million in a U.S. initial public offering that could give co-founder Jessica Alba a stake valued at about $96 million. The personal care brand will offer 6.5 million shares, while existing investors will sell 19.4 million, according to a filing Monday with the U.S. Securities and Exchange Commission. The shares are being offered at $14 to $17 each. At the top end of the range, Honest would have a market value of $1.54 billion based on the outstanding shares listed in the filing.