At Ludlow we conduct our business not by doing things differently, but by being different. We believe in VC without ego. We prefer to talk straight and get the job done, ignoring the puffery and posturing often found in traditional VC firms. We hold strong to our Detroit roots and the Midwest mentality, investing in hard-working people who get results and create value with what they do and the things they make. We fund the dreams of serial entrepreneurs and startups, turning ideas into companies and established ventures into industry leaders.