I am a communications and media strategist. I equally enjoy both creative and analytical aspects of strategy and communications. My experience and skills encompass and combine both sides of the traditional divide: from more creative and expressive work in human insight and ideas to more logical and analytical thinking involving data and analytics. I have worked successfully as a creative strategist, insight specialist, and analytics consultant. I have set up companies, worked freelance, set up business divisions, and newspaper supplements. I have worked in brand, creative, media, and activation agencies, in editorial, and in insight disciplines and companies. I have studied innovation and sustainability. My skills and expertise cover the following areas: communications and strategic planning, insight generation, creativity, innovation, and ideation techniques, business development, data and analytics consultancy, content and sponsorship strategy development and activation, digital, social, and mobile strategy and planning, facilitation and moderation, as well as social purpose, cause-related marketing and environmental expertise.